Want to know the who's who of Fashion Week? David Smiedt has a clue...

As runway season rolls around, the pressure to send something fresh down the runway is immense. This is, after all, a business and if your collection blends into those of others, the buyers probably won't come a knockin'. It's an inbuilt originality mechanism, but for all the novelty and creativity tottering along the catwalk, there are certain Fashion Week staples that never change. Let's swap air kisses with some of them.

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