The rapidly rising model chats about her new Topshop A/S ’15 campaign
Topshop campaign star, Taylor Swift gal pal and all-round nice girl - Gigi Hadid seemingly has the world at her trainer-clad feet. As part of the next-gen of digitally savvy, Insta-sharing, selfie-loving models like Kendall Jenner and Cara Delevingne, Hadid is enjoying a breakout year of epic proportions. From Seafolly to Max Mara and Guess campaigns and now, Topshop - the California-bred beauty chats to us about personal style and her stellar career highlights.
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How does it feel to be Topshop's campaign girl?
It's 100 per cent cool. I just love anything Topshop. I'm the biggest fan because it never feels forced or posed - which I think is very much my style too.
How would you describe your style?
I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party look was a Versace mini dress with adidas trainers - I like mixing glam and casual.
How was it shooting Taylor Swift's 'Bad Blood' video?
Absolutely epic. I've never been on a production that huge. What people don't understand about how massive it was is that none of those were green screens - they're all real sets - so the effort that Taylor and Joseph put in to make it seem like a real badass secret agent training camp is real. It was like the supermodel Hunger Games.
Related story: Gigi Hadid stuns in Sydney for the Guess Spring 2015 launch
You're also part of the Instagram generation - what do you and your friends love so much about it?
It's about being able to look inside worlds that you wouldn't normally experience. I like following graffiti artists and musicians because it gives me a new insight. It's not even about celebrity versus no celebrity - one of my best friend's sisters is travelling the world saving whales and she's posting underwater pictures everyday - and she's not a celebrity, but it's completely cool. It's cool to work in a generation where we have that tool.
What's do you think it's like being a model in 2015, compared to say the '90s supermodels?
I've heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for me. For a long time you would see a girl for one season and then you'd never really hear about her again. Now models are getting to create a fanbase that keeps them around.
Any other secret talents?
I'm a real geek about criminal psychology. I have no idea where that came from - my mum used to catch me sitting home at 9 years old watching Forensic Files instead of the Disney channel. And she was like - my daughter's either brilliant or really weird!
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