Sure, Burberry creative director Christopher Bailey and iconic photographer Mario Testino had their parts to play, but the most visually arresting elements of the imagery are the work of a lesser-known British artist, 26-year-old Luke Edward Hall.
The campaign, which at first glance reveals a dramatic departure from your archetypal Burberry advertising, pairs Hall's artworks alongside Testino's portraits of Burberry faces Edie Campbell and Callum Turner. It's a celebration not only of Burberry's The Patchwork bag and new season collections, but of the best of British creativity. Hall hand-painted the backdrops to some of the images, blurring painting with photography for the first time in a Burberry campaign, using watercolour, chalk, oil pastels and acrylic.
But just who is the man behind the high fashion canvas? Find out in our exclusive interview below.
How did the collaboration between you and Burberry come about?
Burberry contacted me earlier this year about the possibility of working together, which was a huge surprise, and it all developed organically from there. It's been extremely exciting to collaborate on the campaign and it's been a huge amount of fun working with the Burberry team, and to see my drawings used in a whole new way has been wonderful.
What made you decide to pursue art and interior decoration despite a background in menswear design?
I've always been interested in both fashion and interiors. I worked in an old country house at weekends as a teenager and whilst studying menswear I was selling antiques online in my spare time... I'm not entirely sure what my true calling is. I like to apply my aesthetic to different things - could be a pair of trousers, a vase or a room. I'm very much enjoying working in interior decoration however - I feel that the rooms we live in reflect our personalities perhaps even more than our clothes do.
Do you apply tenets of fashion design to the art and interior decoration work you do today?
When designing these days, I'm still interested in the same things as I was when I was making clothes - mixing lots of different colours, textures and prints - this is apparent in my interior design and also in my designs for fabrics and ceramics. When it comes to clothes, I like rather classic shapes - a good, simple shirt or jacket - but what I'd always choose now (or design when I was at university) is something colourful, or with an interesting (but not irritating) detail - funny buttons or contrast piping or something like that. For me, it's the same for homewares and interiors - I like classic design - an old Howard armchair for example, but I'd always want to upholster it in a fun, unexpected fabric.
We've read that you appreciate a quiet environment when working. In London, where do you find yourself creating your best work?
At my kitchen table (it's got a really handsome pink and green marble top). I live in North London, on the first floor of a house, on a very quiet street - when I look out of my windows I see only trees and sky. I'll put on some music, gather books for inspiration and get to work.
What is London's most underrated haunt that you personally love?
I'm a big fan of Tate Britain - it never seems as busy as say, Tate Modern or the V&A, but I love the way the pictures have been hung and whenever I visit, I'll always pop downstairs to see Rex Whistler's beautiful murals in the restaurant.
What do you love most about Burberry?
I love that Burberry is an iconic British brand, with roots in heritage and craft. 'Britishness' is extremely important to me as an artist - our culture, history and landscape inspire me to no end.
We've read that the Amalfi Coast inspires you. Which village do you most enjoy spending time in, and what is your best memory there?
I love Ravello probably most of all - it's up in the hills, high above the sea, so the views are incredible. It's pretty quiet and full of steep steps and alleyways leading to great restaurants. It's got a magical atmosphere about it - I was there last year and we had thunder every day - you could sit in a restaurant and watch lightning strike the sea... Also the Villa Cimbrone is in Ravello and it's absolutely one of my favourite places on Earth.
In your opinion, how should the interior of one's home make them feel?
Your home should make you feel comfortable, I think, above all else. I love homes that reflect their owner's personalities - mine, for example, is full of objects that I've picked up on holiday, my favourite books and furniture and pictures that have been collected over the years.
Do share with us key tips that, in your opinion, are indispensable when it comes to decorating a home - regardless of preference for design.
I like to use intensely colourful or patterned wallpapers in small or dark spaces to emphasise the fact that they're small or dark. Lighting, I always think, is key. In a sitting room for example, table lamps and candles create atmosphere whilst floor lights (or can lights - very useful) throw light up into dark corners. Reading lamps next to armchairs are essential!
Who are your heroes when it comes to artists and interior designers, and how are you inspired by them?
I'm a big fan of Cecil Beaton, William Morris, Andy Warhol, the Bloomsbury Group... People whose work spanned lots of different disciplines - from set and interior design to fabric design, ceramics and painting. I like working in this way, so these people are very inspirational.
This interview originally appeared in Buro 24/7 Singapore.