Zimmermann’s latest swim campaign takes a retro turn

Zimmermann’s latest swim campaign takes a retro turn

Poolside glamour

Site: Yeong Sassall

Image: Zimmermann

The iconic Aussie swim and ready-to-wear label ups its game with a nostalgia-inducing Summer Swim 2015 campaign

Shot by Simon Lekias and featuring up-and-coming French model Ophélie Guillermand (who just had a huge show season), the stunning campaign evokes memories of summer days spent lazing by the pool.


"We wanted to do something that had a bit of an Australian flavour, so we shot in a Sydney swimming pool centre," explains designer Nicky Zimmermann. "It's always beautiful to shoot at a gorgeous island or beach location, but we like to mix it up."

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"It's like the suburban pools you used to do your swimming lessons and school races in. And this one had really incredible '50s architecture."

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The collection features strong sculptured shapes and sophisticated lines, as well as gorgeous floral and paisley prints that the brand is known and loved for.

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With the collection dropping in stores globally and online for the next couple of months, it's surely an incentive to start booking your summer holiday now?