Zimmermann returns to its roots for Summer Swim '17

Site: Yeong Sassall

The Aussie label may be making waves overseas but it's nice to know it still has a soft spot for home

Somewhere, deep in the heart of every Australian girl lies a memory of her first Zimmermann piece. Whether it was one of their fabled bikinis, a pretty romper or a wedding-ready cocktail dress - the DNA of one of Australia's best-loved labels invariably lies in our laidback, beach-to-bar lifestyle. It's part of the reason why the brand does so well in beach babe-populated locales such as LA and Miami (although it's safe to say the label does pretty tidy job of outfitting hard-to-please New Yorkers, too).

So its needless to explain why we're a little bit in love with Zimmermann's new Summer Swim 2017 campaign. Shot in Nicky and Simone's hometown of Sydney - anyone attuned to the rocky steps and washed-out tones of a certain Bondi Beach landmark (ahem, Bondi Icebergs) will know exactly where this was shot. Photographed by Beau Grealy and featuring model Vanessa Axente showing off razor-sharp bikini cuts and ruffled romantic creations from the Summer Swim '17 collection, we're loving the dreamlike quality to this campaign.

Also catching our eye is this season's colour palette of navy, olive and dusty pink (the colour of the moment), which breaks up the crisp white and chic black tones in the collection. You can see more of the range in the video below. We think it dropped just in time for your European summer vacation... 

Shop the Summer Swim '17 collection in stores and online at

Zimmermann returns to its roots for Summer Swim '17 (фото 1)

Related articles

Buro 24/7 Selection