Tommy Hilfiger launches a soon-to-be-cult denim line inspired by iconic '90s styles from the brand's archives
It's never been more obvious that fashion is in the midst of a major '90s revival. From the streetwear edge hitting the runways, to a sudden nostalgia for all things minimalist and sports-luxe, there's never been a better time to reminisce over fashion of twenty years ago. Of course, this provides the perfect context and motivation for Tommy Hilfiger's latest capsule collection Tommy Jeans, which references the American sportswear brand's most iconic designs from the '90s. From unisex logo stamped T-shirts, to sweaters and oversized denim jackets, not to mention Gen-Y staples like high-waisted jeans, denim shorts and overalls, the collection is a modern update on every highlight from the fabled era.
"Reminiscing on the '90s reminds me of some incredible memories - from our first collaborations with musicians and celebrities to our continued passion for pop culture," says Tommy Hilfiger. "Our Tommy Jeans collection celebrates some of my favourite styles from our early years, updated for a new generation of Tommy fans."
Teamed with a campaign featuring millennial models of the moment Hailey Baldwin and Lucky Blue Smith, shot by Instagram influencer Bryant Eslava - the collection already has the cool-kid approval from fashion girls like Jourdan Dunn, Caroline Vreeland (great granddaughter to the legendary Vogue editor Diana Vreeland) and sisters Suki and Immy Waterhouse. Add to that, snapped-on-the-streets shots from bloggers Shae Marie, Leaf Greener and Mary Seng - and you've got a recipe for a mini millennial moment.
The Tommy Jeans capsule collection is available in Australia today from Tommy Hilfiger stores, The Iconic, and select Universal stores.