The style evolution of Kendall Jenner

The style evolution of Kendall Jenner

From tween cheerleader to top model

Text: Rebecca Caratti

The staggering success of Kendall Jenner shows no signs of slowing, but she wasn’t always miss high fashion

We delved into the pre-Instagram era to uncover the starlet's style evolution - from early childhood (yes, she was a cute baby) to Karl Lagerfield's muse. Jenner has been quick to eschew the reality TV show that made her famous, choosing to forge her own path instead - and it's headed straight down the runway. She's shed her title as Kimmy K's younger sister to become one of the world's most successful models, walking for Marc Jacobs (making headlines in a nipple-revealing top), Chanel, Balmain, Fendi and Dolce & Gabbana and landing campaigns with Givenchy, Calvin Klein and Estée Lauder.

Here are some of the pics you won't find on her Instagram account - presenting Kendall Jenner through the archives, from her early penchant for pearls to her red carpet standouts.

A huge part of Jenner's rise to fame is thanks to her social media profile - with 24 million followers on Instagram and counting, Jenner is one of the Instagirl era's shining stars. She regularly posts behind the scenes snaps and party pics with fellow Brat Pack models Cara Delevingne and Gigi Hadid, offering the hungry masses an intimate glimpse into life as an A-lister. 

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But Kendall's success isn't all down to social media savvy - or that famous last name - with her modelling work to date proving her to be a true professional.  She's been booked for almost every show since her Marc Jacobs debut in February 2014.


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The former reality TV starlet is the first to say she's worked hard to get where she is, and she's been embraced by the cut-throat fashion community, with none other than King Karl (Lagerfield, of-course) naming her as his new muse.


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Jenner has landed numerous campaigns, from Estée Lauder (a major coup) to Givenchy, as well as major mag covers - from Seventeen and Teen Vogue in her Keeping Up With the Kardashian days to her latest risque cover for GQ