A gallery that needs little introduction - here, we share the sultry, stunning and downright sexiest underwear campaigns we've ever seen

Lace, satin, stockings and suspenders - you'd be hard pressed to find a hot-blooded guy (or girl) who isn't immune to the allure of a gym-sculpted, hard bodied model or celeb in their undergarments. From the original supermodels Kate Moss, and Naomi Campbell to Victoria's Secrets sex bombs Candice Swanepoel, Miranda Kerr and Adriana Lima - there's a long and scintillating history of the world's top brands bringing their absolute A-game to the lingerie department. 

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While Calvin Klein has favourites like Christy Turlington, Jamie Dornan and Natalia Vodianova (plus, who could forget Justin Bieber's spotlight-stealing turn earlier this year?), Emporio Armani's clever use of David and Victoria Beckham, RiRi and producer/DJ Calvin Harris is equally as, er, arresting. In fact, so lucrative is the world of lingerie, that former Victoria's Secret hottie Rosie Huntington-Whiteley has successfully forged her own empire with her range for Marks & Spencer, as has Heidi Klum and Australia's own Jennifer Hawkins (for Lovable). Hey, it sure worked for Elle Macpherson...

And if the global domination and household recognition of every Victoria's Secret babe is anything to go by, stripping down to your bra and knickers is the fastest route to superstardom if we ever saw it... Ladies and gents, enjoy.

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