There's something about creative director Rachel Proud's design method; relaxed, yet polished; masculine, yet soft; unexpected, yet on-trend. So it's no wonder matchesfashion.com snapped her up to head their in-house brand, Raey, AKA our secret go-to for luxe basics.
Formally the design director at Christopher Kane and creative consultant to Topshop, where she oversaw Unique, Boutique and the designer collabs, Proud's fantastic first collection, which dropped earlier this year, set the effortlessly cool pace for things to come. Rich in simplicity and androgyny, the collection was heavy with the kind of pieces that can either slot seamlessly into your closet or be the clean-slate building blocks for a whole new wardrobe. Think: shirt dresses, silk camisoles, boxy coats, midi-skirts, sharp blazers and plush cashmere knits and outerwear.
Now, her second collection is about to drop, and it's a winner. Riding the line that sits between minimalism, masculinity and richly textured athletic-ease, the collection has an overall utilitarian feel and a relaxed silhouette, with the effortless spirit we came to love from Raey's first drop. With outerwear at the heart of the AW15 range, some of the key pieces we've got our eyes on include a reversible sheepskin coat, a very Caroline De Maigret-esque longline wool blazer, a chunky wool sweater and asymmetric suede split skirt.
Like what you see? The Raey AW15 collection drops into matchesfashion.com this August.