And it truly is: for their first partnership, Gucci and 23 Stories x Condé Naste, the famed publishing house's creative services studio, have created an evocative film series surrounding Gucci's 2016 Pre-fall collection. They tapped some serious talent for the four films, casting French star Lou Doillon in the female lead, with styling by Arianne Phillips.
Directed by Gia Coppola, the series takes the classic Greek tragedy of Orpheus and Eurydice and sets it in present day New York. But the real show-stealer is the custom 10-foot bridal veil worn by Doillon, made by Gucci creative director Alessandro Michele. Watch the first chapter in the series below, and head to Gucci.com to see them all.