Introducing the fashion-forward accessories label you need to know

Site: Yeong Sassall

A stalwart in Asia, Europe and the Middle East, CHARLES & KEITH is the accessories brand set to be your wardrobe's MVP

We all know fashion moves at breakneck speed, with trends bubbling up from the upper echelons of high fashion right down to the everyday sub cultures of the streets. So it's understandable that following every trend - whether it's white boots or the red and millennial pink that's literally everywhere - can be financially unachievable, not to mention exhausting. But this season, the fashion gods have smiled upon on us here in Oz, because a new brand has just started shipping here. And it is everything.

Established in 1996 by fashion entrepreneurs Charles and Keith Wong, CHARLES & KEITH is a fashion and lifestyle label with over 500 stores worldwide, and up until now, has been the best-kept secret of fashion girls across the US, Asia Pacific and Europe. Offering directional shoes, handbags, jewellery and accessories at purse-friendly prices, CHARLES & KEITH presents a new frontier when it comes to fast fashion shopping. Operating out of Singapore and boasting free shipping (within 3-5 days), it's a label that is primed perfectly to match the see-now-want-now needs of savvy millennials.

Plus, you can forget basic ballet flats and boring boots, the brand's offering of affordable trend pieces like mules, sock boots and kitten heels is second to none. And that's just the shoes... a quick browse through the site's rainbow-coloured selection of crossbodys, bum bags, satchels and bucket bags and you'll wonder why your carts is suddenly full. Don't worry though, at these prices, you can pretty much shop guilt free. (We won't tell anyone if you go a little crazy.)

Shop the CHARLES & KEITH collection now at And don't forget to register to our newsletter* for 10% off your first CHARLES & KEITH order!

*Offer will be available in the October 11 newsletter only. Register to our newsletter via the Buro 24/7 Australia homepage.

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