How one brand captured the essence of Italian style
It's hard not to associate the Italians with a certain way of life. Connoisseurs (or should we say, experts) in the art of food, wine, coffee and siestas, it's no exaggeration to say the Italians take the edible things in life very, very seriously. And even though the concept of la dolce vita has become, shall we say, something of a cliché - it's also shorthand for explaining why Italy's national dishes have not just been perfected over the years, but also disseminated to every corner of the globe. Are Italians proud of their culture? You bet your espresso they are.
So while we have Vespa, Ferrari and bolognese to thank the Italians for, we also have classics like the clean, crisp-tasting lager Peroni. Synonymous with seaside holidays, stylish men and women (have you seen their latest campaign star?) and a specific (read: the best) kind of Italian chic, many people don't realise the Peroni brand dates all the way back to 1846, when founder Francesco Peroni established the very first brewery in the northern town of Vigevano.
By 1864, high demand for Peroni's lager established the need for a second brewery to be built in Rome, and by the time Gregory Peck and Audrey Hepburn were gallivanting around the capital in the 1953 classic Roman Holiday, Peroni had established itself as the biggest brewer in Italy. Fast forward to 1963 and Francesco's descendant Carlo Peroni had launched the product Nastro Azzurro, which is the very same beer Peroni aficionados sip on today.
Enjoying the status of Italy's number one premium beer (one that is stocked in bars from Amalfi to Adelaide), Peroni Nastro Azzurro is crafted with 25% Nostrano dell'Isola maize and malted barley, which gives the lager its distinctive Italian flavour. Also included in the brand's premium stable is the lower carb Peroni Leggera, a draught that manages to pack less carbs and a lower alcohol content into one helluva refreshing beer - which is no mean feat. Of course, with an Italian heritage that spans over 170 years, you would only expect the best from Peroni, really.
Buro 24/7 Selection
Buro 24/7 Selection