When Disney collaborates with Margaret Zhang and one of our top new modelling exports, you know the results will be magical
And they well and truly are - presenting the Seduce x Disney collaboration, which launches this week to coincide with the release of Alice Through the Looking Glass, which stars Aussie actress Mia Wasikowska alongside Johnny Depp, Anne Hathaway and Helena Bonham Carter. Seduce was especially appointed to create the limited edition Wonderland capsule collection, marking the first time Disney has partnered with an Australian label.
They chose rising star and Mario Testino favourite Megan Blake Irwin for their modern day Alice, transforming her all-Aussie blonde mane with a whimsical wig of ringlets fit for a fairy tale. Shot on location in Sydney by Margaret Zhang, the campaign is pure fashion fantasy. We have a sneak peek of the behind-the-scenes shots above, but for a real glimpse of Wonderland, check out the short film below (and shop the collection here).