Exclusive: inside the W Maldives and We Are Handsome shoot
A getaway to the tropical bliss of the Maldives proved the perfect inspiration for Australian swimwear success story We Are Handsome
It doesn't take a genius to figure out why W Retreats Asia Pacific chose We Are Handsome to collaborate on swimwear range. After rising to fame for its playful printed swimsuits (even Rihanna's a fan), We Are Handsome has quickly established itself as vibrant and energetic brand at heart, so its partnership with W - developed over a period of around six months - makes perfect sense. "We're a company built on travel, fashion, lifestyle, art and [we're known for our] prints," says We Are Handsome co-founder Katinka Somers. "And that aligns really strongly with W" - a brand that effortlessly blends luxury design with eye for fashion and entertainment.
Asked to create a capsule collection of men's and women's swimwear, WAH co-owners and real-life partners Jeremy and Katinka Somers found a wealth of inspiration hiding in W Retreats Asia Pacific destinations (Bali, Koh Samui, the Maldives and a soon-to-be-opened in Goa). Taking the surrounding nature as inspiration, each piece features a glowing Chrysaora jellyfish lit up in front of a backdrop of stars - a distinct nod to the plankton and marine life found in the W Maldives - as well as the theme of their recently restyled suites, Let it Glow. "The jellyfish is kind of an unexpected component," says Somers. "It's not native to the Maldives, but we wanted to bring in something unusual and eclectic that resonates strongly with both brands."
The print comes in two versions - male and female - and is typically sports-luxe in style. "The classic scoop one-piece is very feminine but still sexy and quite classic," says Somers. "You can wear it to the beach and feel secure, then put a pair of shorts on and go to lunch." Also featuring the limited edition men's board shorts, the campaign for the collection was shot on location at W Maldives Retreat & Spa. Starring Australia's Next Top Model winner Amanda Ware and Korean model Byeon Woo Seok, watch the video below to see how it came together.
And with sportswear becoming an increasingly important component of the WAH business, the team also took time out during their capsule collection shoot to fit in two more campaigns - for the upcoming resortwear and activewear campaigns. Click through the gallery above to check out behind-the-scenes images from the WAH shoots on W's private yacht and private island (yes, eeally) with models Amanda Ware and Michon Van As, and photographer Trevor King.
WAH and W's limited edition swimwear range is priced from $202 and is now available at wearehandsome.com and W The Store at all W Retreats in Asia Pacific.
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