Label of love: Ephemera is your next great swimwear go-to
Ever needed extra proof that Aussies do swimwear better than anyone else?
From Seafolly to We Are Handsome and Zimmermann, Australia's beach-loving reputation calls for some killer swimwear designers. Perhaps it's the wave-proof fit or sexy cuts, but local peeps sure know how to create a swimsuit that flatters. So we weren't shocked to hear that one of the newest entries into the competitive swimwear market is Aussie girl Nicole Banning. The founder and designer of Ephemera comes with one of the highest ticks of approval in fashion land - a design background from the one and only Saint Laurent in Paris.
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Her gorgeous swimwear line, which calls to mind the clean lines and chic cuts of French swimwear and lingerie label Eres, is all sensual cutouts on non-mumsy onepieces and razor-sharp angles on block-colour bikinis. Banning's designs cleverly combine French techniques she learnt at Saint Laurent with Australian manufacturing excellence and an innate knowledge of beach culture. Founded in 2012 in Paris and now based in Sydney, Ephemera works on the same principles of luxury ready-to-wear - attention to detail in fit and cut, a restrained modern aesthetic and only the best fabrication - in this case, high-quality Italian lycra. And with stockists like Le Bon Marche, Net-a-Porter, Forward and My Chameleon calling, the premise looks to be paying off.
While colour and pattern isn't scarce in Banning's collections, Ephemera does a roaring trade in the beach equivalent of an LBD - classic black bikinis and onepieces that stay in style for years. Think of it as your next true beach investment piece...
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