Converse launches Made By You

Converse launches Made By You

Bespoke Cons service

Text: Anna McClelland

Image: Converse

The world's most famous sneakers celebrate their centenary

The Chuck Taylor All Star symbol is to sneakers what a red-backed heel is to stilettos - iconic and instantly recognisable. To celebrate 100 years of the universally appealing shoe, Converse has launched Made by You, a campaign that highlights the various ways All Star owners the world over customise their kicks.

The advertising campaign takes the lived-in and loved sneakers of the likes of Andy Warhol, Roy English and Kate Lanphear, as well as ordinary sneaker wearers, to demonstrate the myriad ways they make their Chuck Taylor All Stars their own.

The US site lets you create your own bespoke pair right down to the eyelet colour and lining material, but this service isn't available in Australia at this stage. But don't let that stop you - make like Andy Warhol and put your own stamp on your shoes, then show the world at #chucktaylor.