If you were a tween in the '90s, chances are you had a wardrobe full of Fiorucci denim. The Italian label, a favourite of the likes of Andy Warhol, Bianca Jagger and Madonna, reigned supreme from the '70s to '90s and made stretch bootlegs and bright angel-logo tees the status quo on the street.
The man behind it all, Elio Fiorucci, has left a legacy of fearless fashion, marked by many a controversial campaign. After making his first foray into fashion via his father's shoe shop at the age of 17, Fiorucci went onto open his own boutique in Milan in 1967, selling fashion, accessories and homewares, before launching his own label and expanding to stores in London and New York.
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Giorgio Armani said of Fiorucci: "He was a revolutionary and I always appreciated his taste, which was so far from mine, which was so pop and vivacious, the taste of a man who never stopped believing in his dreams," he told WWD. Despite his explosively expressive designs, by all accounts, Fiorucci was a reserved and relatively quiet man. We chart his most unforgettable campaigns below:
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