Agent Provocateur's S/S '16 campaign has it all: a dreamy French countryside location, one of the world's sexiest supermodels and lustful lingerie
Bar Refaeli stuns in the typically risqué campaign, wearing barely there sheer bodysuits, beautiful lace bras and, well, not much else. Agent Provocateur creative director Sarah Shotton took inspiration from films of Paris Texas, Stealing Beauty, Virgin Suicides and Last Tango in Paris ilk, working with acclaimed photographer Sebastian Faena, a man renowned for his portrayals of strong, sexy women.
"Bar represents our perfect woman, a woman who oozes unbelievable sensuality, personality and confidence," says Shotton. "She has a film noir, feline quality to her that I felt had a brilliant synergy with what the collection and we are about." And because Agent Provocateur has always had a flash of cheeky irreverence about them, the campaign hashtag is this: #hitthehay. It's pretty much guaranteed to get sales skyrocketing, but boys, know this: Bar Refaeli not included.