As the name behind the high octane luxury lifestyle we all aspire too (private jets, yachts and fast cars anyone?), it seems only right that Michael Kors would jump on the wearable tech phenomenon and add his signature aspirational style to it. 

With the debut of the Michael Kors Access smartwatch line, we can opt in for 24/7 connectivity wrapped up in a killer looking piece of functional arm candy. Compatible with both iPhone and Android phones, the fashion-forward timekeepers are stacked with customisable features like different display faces, colour and dials, touchscreen display providing social updates, App notifications, smart help from Google and built-in fitness tracker. Interchangeable watchbands in luxe leather or sporty silicon - your style call.

Zendaya and Martha Hunt take time on fashion's new trend

The smartwatch is just one part of Michael Kors' wearable tech line which also includes a set of completely addictive activity trackers, "Our customers love fashion and they're plugged in 24/7," says Michael Kors. "I think they'll appreciate having social connectivity and health and fitness tracking all within a great-looking accessory."

The extremely good looking launch campaign is fronted by rising star Zendaya and Victoria's Secret Angel Martha Hunt and is available now from Michael Kors stores and michaelkors.com.

Michael Kors Access smartwatches start at US$350 and activity trackers are priced from US$95. For more information michaelkors.com/Access

Zendaya and Martha Hunt take time on fashion's new trend