Video exclusive: famous families in Tiffany & Co.'s landmark new campaign

Site: Anna McClelland

Celebrating relationships lies at the heart of this moving campaign

If you own a piece of Tiffany jewellery, chances are it was a gift from a loved one to mark a special occasion  - a Return to Tiffany heart tag toggle bracelet for your sweet 16; a Tiffany Key for your 21st and (fingers crossed) a little blue box presented from one knee. "Tiffany jewellery has long symbolised relationships that bring happiness and meaning to life," says Tiffany & Co. chief marketing officer Caroline Naggiar.

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It's a legacy the high jewellery house have highlighted in the campaign for their three new collections - the diamond-dusted Tiffany Victoria, Tiffany Bow and Tiffany Infinity - with imagery and a touching short film (below) that captures cherished connections between mother and son, sisters and best friends.

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Who better to star in the campaign, shot in black and white by Mario Sorrenti, than model Doutzen Kroes with her son Phyllon (the first time the pair have appeared together in an ad campaign), talented sisters Langley Fox and Dree Hemingway and backstage buddies Crista Cober and Imaan Hammam. Stylist Tabitha Simmons set off the divinely delicate new jewellery with dreamy couture - see for yourself in our exclusive sneak preview of the film. 

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