Van Cleef & Arpels new ballerina clip is the prettiest, most intricate accessory you’ll need
S’il vous plié
Inspired by the French high jewellery house's long-term love affair with the dance form, Van Cleef & Arpels announces an iconic new clip and a collaboration with the Australian ballet
While at first, dance and jewellery might not seem like they have much in common, when it comes to Van Cleef & Arpels there's more than meets the eye; Ideals of perfection, refinement, precision, finesse, the ability to render a viewer silent with wonder have seen the house enjoy a protracted affair with both the concepts and form of ballet that dates back to the 1940s.
With this in mind, Managing Director of South East Asia & Australia for the brand, Elise Gonnet-Pon, and the team from Van Cleef & Arpels held an exquisite garden lunch last week in Sydney. Having been with the company for 14 years, starting on the floor of the famous Place Vendome flagship boutique, Gonnet-Pon positively beams when talking of her love for the brand. "It's a French decorative art and a tradition, like haute couture. And there is the passion of the people in the workshop which is absolutely amazing. It's not just beautiful pieces, there's also an inspiration and a whole story behind each collection," she explains in her sing-song French lilt.
"The history of Van Cleef & Arpels started long ago, in the 1940s with Mr Claude Arpels who worked in New York in the Fifth Avenue boutique and ran into [celebrated Russian choreographer] George Balanchine," explains Gonnet-Pon. From here, Monsieur Arpel's love of ballet and opera grew and inspired the creation of the first ballerina clip.
Additionally, Van Cleef & Arpels are supporting the local arts with the Ballet Ambassador Program for young Sydney philanthropists to help foster the next generation of The Australian Ballet patrons, sponsors and supporters.
With an exquisitely protracted archive spanning the better part of a century, what is Gonnet-Pon's favourite piece, as someone who has seen the intimate inner-workings of the brand? "My favourite piece of all time is the Chrysanthemum clip. I love red, it's a mystere setting and made with rubies which are an iconic stone for VCA."
Click through to view the new ballet clip as well as some of Buro's favourites from the archive.
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