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The Off-White x Sunglass Hut collab is here (and of course we want everything!)

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Site: Samantha Ledlin


Off-White's, Virgil Abloh launches exclusive eyewear collaboration with Sunglass Hut

Serial collaborator, Virgil Abloh has added another creative partnership to his ever-growing belt, with an exclusive eyewear collection launching with Sunglass Hut today. The seven piece collection of unisex shades offers three styles of frames in colour variations from tortoise shell to salmon pink; and considering anything Abloh puts his name on instantly turns into a cult must-have, you're going to want to get your hands on these babies pretty quickly.

Abloh's collaboration with Sunglass Hut follows recent creative partnerships including Off-White x Jimmy Choo and Nike x Virgil Abloh "The Ten"; among the announcement that Off-White is currently working with Byredo on an exclusive fashion and beauty range to be released later this year.

Abloh, who before founding fashion label, Off-White worked as Kanye West's creative director, is highly regarded in the industry for knowing what resonates with the millennial market. The hazy campaign - ironically shot at night - stars twin social media influencers (and DJs) Simi and Haze, as well as male model of the moment, Alton Mason, Jr. whose fashion resume includes the likes of Tom Ford, Gucci, Yeezy and Michael Kors

Click through the gallery above for a peek into the exclusive Off-White x Sunglass Hut eyewear collab (available to shop in store and online right now, FYI).

sunglasshut.com/au

The Off-White x Sunglass Hut collab is here (and of course we want everything!) (фото 1)

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