Australia

The Louis Vuitton jewellery that's saving the world

Precious pieces

The French fashion house is ringing in the New Year with a feel-good initiative worthy of embracing

The darling new Louis Vuitton silver jewellery is covetable for more reasons than one: an impressive AUD$300 from the sale of each piece will be donated to Unicef to help children in vulnerable situations around the world.

The sterling silver Lockit pendant, $800, and bracelet, also $800, are engraved with the distinctive Louis Vuitton monogram and fit perfectly in line with the enduring trend for delicate jewellery.

The adjoining social media campaign encourages us all to #makeapromise to help children in need by uploading a photo of a pinkie promise (remember those?) to spread the word. Visit au.louisvuitton.com for more info.