We first reported on the power trio partnership back in April and now, in a world first, the co-developed 'Tag Heuer Connected' is here, combining the holy grail of clever clockwork from the Swiss with the tech-head skills of the U.S. On the outside, the watch has the good looks Tag is known for - a titanium casing, black rubber strap and digital watch hands - but on the inside, it's all Google and Intel smarts courtesy of an Intel Atom processor beneath the touchscreen. The touchscreen connects wearers to the internet, music streaming services and apps via Google's Android Wear platform.

Clever hardware: Tag Heuer's cool kid smartwatch has landed

"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership,"  says Tag Heuer Chief Executive, Jean-Claude Biver.

Related story: Cara Delevingne named a Tag Heuer ambassador

The watch also has an old-school edge on the Apple Watch; after the two-year warranty is up, wearers will be offered a watch switch-up option. With an additional $1500 investment they can swap their titanium smart face for a mechanical (i.e. traditional) timepiece, which Biver says the customer will be ready for. "Once they have bought a connected watch, they are ready to buy another watch one day," he says. The watch will retail for USD$1500 and will be available in the US, Britain, Germany, and Japan.

Clever hardware: Tag Heuer's cool kid smartwatch has landed

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