Sofia Coppola does Cartier with an Australian twist
Growing up in the peculiar world of Hollywood, surrounded by a family of filmmakers and actors has afforded Sofia Coppola a world view like no other. It's also lent her films a particular mood and aesthetic - from the dreamy suburban landscape of The Virgin Suicides to the ironic detachment in Lost in Translation. In recent years, her output has focused on the LA bubble, with films Somewhere and The Bling Ring featuring Californians at odds with their environment.
Thankfully, for her latest turn in the director's chair, she has taken that same vision and innate sense of style and applied it so something a little more joyful: the online campaign for the Panthère de Cartier collection.
Set in the glossy world of pristine Hollywood pools, flashy clubs and open-plan houses, and set to the soundtrack of Donna Summer's 'I Feel Love', the short film features Australian actress and Mad Max: Fury Road star Courtney Eaton. Handpicked by Coppola specially, Courtney's youth and vitality make her the quintessential Cartier girl. "I remembered meeting Courtney Eaton at a casting for a film, she just has charm and naturalness," says Coppola of her casting choice. It's high praise indeed, considering Coppola's female-focused oeuvre and her recent Best Director win at the Cannes Film Festival. (We also can't wait to see her upcoming feature The Beguiled).
The online campaign celebrates the relaunch of the Panthère de Cartier watch, which was originally born in the hedonistic glory days of the early '80s. "When the Panthère watch came out in 1983, there were so many great movies, and I love the stars of that time," says Coppola. "I remember the glamourous kind of women who wore a Panthère watch... The Panthère woman is elegant, sophisticated, chic and glamourous, still sexy and fun."
Watch the new Panthère de Cartier online campaign shot by Sofia Coppola below:
The Panthère de Cartier collection is available in stores and online at au.cartier.com now.
Buro 24/7 Selection
Buro 24/7 Selection