Watch: Prada's Inside Bag comes to glorious animated life
Since its introduction at the A/W '16 show, the bag-in-a-bag style of Prada's Inside Bag has had fashion girls swooning for Miuccia's irreverent two-tone creation. Blending the fine craftsmanship that's made the brand's bags a sought-after classic season after season with a playful take on the hidden compartments in a women's handbag - it's a quintessentially clever Prada creation.
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And to celebrate the release of the bag, Prada are releasing a series of six surreal animated short films directed by James Lima. Releasing one Inside Me short every day until October 18, the project places the Prada Inside Bag at the centre, unlocking a series of whimsical landscapes inside each bag.
The first, The Swimmer, released yesterday, takes viewers on a journey into secret underwater Atlantis; while today's short, A Kind Of Light (watch it here) sees a Prada-suit wearing woman strolling the rain-soaked streets of an unknown city. Mysterious, beautiful and a little bit quirky - the vignettes play on the creative spirit of Prada, while also making us fall a little harder for the Inside Bag - in all it's candy-coloured iterations. Don't be surprised if sales of the Inside Bag skyrocket this week.
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