Yes, Tiffany & Co. conjures images of extravagance and luxury, but at its heart lies the modern heirloom - pieces that can be passed through generations and gifted to commemorate extra special occasions. The jewellery house is tapping into that heritage with their 2015 Holiday campaign, with the tagline Joy Comes Out of the Blue - one of those universal truths anyone who's ever received a little blue box knows to be spot on.

Meet the models' families in Tiffany's heartfelt new campaign

Mario Sorrenti shot model Brad Kroenig with his sons Hudson and Jameson, dressed in a tuxedo and their PJs respectively, as well as Anja Rubik with her husband and brothers Elijah, Kieran and Braden Crothers for the campaign, which follows on from the Tiffany Victoria, Bow and Infinity collections' campaign featuring Doutzen Kroes with her son Phyllon and sisters Langley Fox and Dree Hemingway. See for yourself below.

Meet the models' families in Tiffany's heartfelt new campaign

Meet the models' families in Tiffany's heartfelt new campaign

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