Choosing model-of-the-moment Alana Arrington (she's currently fronting campaigns for luxe houses Chanel and Louis Vuitton) to be the face of her newest campaign, Mirage, is exactly the type of on-trend move we would expect from Aussie creative talent Lucy Folk and the power moves don't stop there. The campaign was shot in the one of the most photographed locales on the planet, Joshua Tree National Park in California. Basically if you've seen any movie or TV series with a desert backdrop, chances are it was filmed on this slice of stunning land. Photographed by Beyoncé's tour photographer, Mason Poole, the campaign highlights the beauty of the jewellery against the stark, big sky backdrop of the scenery.

It’s not a mirage: Lucy Folk gets real for her new campaign

Lucy Folk's Mirage collection will be available from www.lucyfolk.com from October 17

It’s not a mirage: Lucy Folk gets real for her new campaign