#meetmyboyfriend announced Chanel yesterday. And just like that, another cult fashion accessory was born. Aptly named the Boy.Friend, the latest watch to join Chanel's iconic lineup of timepieces has precisely the right amount of tomboyish charm to appeal to the modern woman (or man - we can see how it could work for both).

Boasting a striking rectangular face and leather wristband, the masculine-meets-feminine design was unveiled in Paris - much to the delight of the select few lucky enough to attend the preview. Available in just a few variations, such classic gold or trimmed with sparkly diamonds, the watch is set to drop in Chanel stores in September.

Boy meets girl: introducing the new Chanel watchBoy meets girl: introducing the new Chanel watch

Related story: The key to classic design: introducing Cle de Cartier 

No word on Australian prices yet (watch this space - yep, pun intended), but we think the campaign images should be more than enough to suffice for now. 

Boy meets girl: introducing the new Chanel watchBoy meets girl: introducing the new Chanel watch 

Boy meets girl: introducing the new Chanel watchBoy meets girl: introducing the new Chanel watch

Boy meets girl: introducing the new Chanel watchBoy meets girl: introducing the new Chanel watch

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