High fashion footwear king Nicholas Kirkwood has reinterpreted luxe Italian jewellery and accessories label Bulgari's 'Serpenti Forever' bag with covetable results

What takes a handbag from regular status to 'It bag' status is not easily defined - it's a combination of form, function, style and effortless cool that transforms an everyday accessory into a timeless must-have statement piece. And Bulgari's 'Serpenti Forever' bag is one of the few select bags to have all those things going for it plus instant recognition factor thanks to the signature snakehead clasp.

But a girl can't carry the same handbag for all eternity even if it is a classic, which is where celebrity footwear designer Nicholas Kirkwood comes in. Kirkwood has reinterpreted Bulgari's 'Serpenti Forever' bag adding an edgy studded chevron pattern to the luxe leather of the style.

Kirkwood said in a press statement the eye-catching update to the bag was, "created...using rubberized studs which have faceted ends that reminded me of diamond settings and some of the spectacular gemstones I had seen in the Bulgari High Jewellery atelier in Rome."

The capsule collection, which is called Serpenti Collection by Nicholas Kirkwood, covers all the sparkling gemstone colours including black and white, pink, royal sapphire and gold and comes in a backpack, over-the-shoulder bag and clutch. Model-of-the-moment Bella Hadid fronts the campaign.

Scroll through for your first look at the collection:

For more details on the Serpenti Collection by Nicholas Kirkwood go to: www.nicholaskirkwood.com

In the bag: The Bulgari x Nicholas Kirkwood collab is brutally good