First DHL, now this.
They say imitation is the sincerest form of flattery and IKEA are really feeling the love. "We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents," a spokesperson said in a statement. "Nothing beats the versatility of a great big blue bag!"
Releasing a tongue-in-cheek advertising shot in the same style of Balenciaga's minimalist luxury was released by Swedish agency ACNE who worked with IKEA to inform customers how they could identify an original bag or a Balenciaga 'fake'.
ACNE Creative Director, Johan Holmgren, was positively tickled by the exchange, admitting he found Balenciaga's move to be "unexpected and brilliant."
"I liked the flirt and I thought, 'Why not flirt back?'" explained Holmgren. "And we did."
