She teased her campaign with Tiffany & Co. ahead of her killer 2017 Superbowl performance, but now we can reveal more stunning pictures of Lady Gaga as the face of the brand's Tiffany HardWear collection. Shot in black and white portrait style, the striking images hero the tough, yet beautiful Tiffany HardWear collection, which hits stores at the end of April.
With a corresponding video campaign featuring Gaga discussing her love of Tiffany and her struggle for female empowerment, it's not hard to see why the singer-turned-actress was chosen as one of the brand's Legendary Style ambassadors. The jeweller has long been associated with strong, unique and creative women, such as Tiffany & Co. designer Elsa Peretti and Paloma Picasso, and Lady Gaga's New York roots and originality as a performer mark her as a winning choice.
It helps that she's a fan of the house, too. "I love Tiffany HardWear because it's different and elegant-but it's not what you would expect of elegance. That's like me I think - I'm a bit different," she says. "To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times."
Wearing the Tiffany HardWear graduated link necklace, triple drop earrings and wrap bracelet in 18k gold, watch the behind-the-scenes video of Lady Gaga below.
The Tiffany HardWear collection will be available on tiffany.com.au on May 2 and in stores worldwide on April 28.