Stuart Vever, Creative Director of Coach and master of the It-bag, is liberally sprinkling the fun back into his brand. Pops of pastel define his latest offering, comprising of three irresistible sugar-coated styles: the Dakota, the Swagger and the Drifter.

Dominated by a candy-coloured colour palette and playful takes on print, such as pastel-treated camo, the collection is almost good enough to eat - and definitely pretty enough to buy.

The ultimate arm candy new in at Coach

The ultimate arm candy new in at Coach

The ultimate arm candy new in at Coach