A modern reimagining of Bulgari's iconic and omnipresent serpent symbol, the Serpenti Skin watch collection makes for an edgy, youthful take on the brand's high-fashion sensibilities. Kind of like the perfect Little Black Dress for timepieces: sleek enough for cocktails but just as chic paired back with jeans and a men's white shirt.

Presented for the first time on interchangeable leather straps, (that come in Karung snakeskin or calfskin) with an entirely DIY-able design, the Serpenti Skin can be tweaked to taste by selecting a steel or pink gold case with or without diamonds (and the engraving on the back of it), dial, gem-setting and straps.

Though prices for Bulgari timepieces can reach upwards of $1.5 million, prices for the Serpenti Skin's start around $5,650.

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Bulgari launches a slinky new Serpenti Skin watch