Is the social media company that started it all running out of fresh ideas? Well if the launch of their trio of new features is anything to go on the answer is a resounding yes. Yesterday, Facebook launched the following features on their app: Facebook Camera Effects, Facebook Direct and Facebook Stories.  Breaking these down from tech to regular talk Camera Effects is a fun effects-filled camera (just like Snapchat Filters), Facebook Direct allows users to share disappearing photos and videos with friends (same as Snapchat Snaps), and Facebook Stories which was added to Instagram as the blink-and-you'll-miss-it disappearing photos and videos last year - has now been added to the Facebook feed (it's eerily similar to Snapchat Stories).

They say imitation is the highest compliment you can pay, so in a weird Silicon Valley way  it appears Facebook's Zuckerberg is paying Snapchat's Evan Spiegel a huge compliment. Not that he needs it, Spiegel is the current reigning king of tech - if not the world - his recent IPO of Snapchat's parent company, Snap put him into the self-made billionaires club and he's about to walk down the aisle with one of the most stunning women on the planet, Miranda Kerr. But Spiegel aside, Facebook launching basically their own version of Snapchat confirms the direction how we communicate is heading - towards selfie-led stories that don't leave lingering evidence. Like.

 The new features are available now to all Facebook users.

What's the deal with Facebook's game changing new feature?