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This new high fashion app makes you the trend-setter

This new high fashion app makes you the trend-setter

Director’s chair

Text: Anna McClelland


Miu Miu has entered the music realm, fusing unique sounds with film with fashion

Does your Instagram feed need a bit of a lift? Or maybe you're dying with jealousy over all the fab imagery coming out of Fashion Week and wish you could post the same. Well, we can't fly you to Paris for the shows (as much as we'd like to), but what we can do is introduce you to a brand new fashion app that promises to fulfil all your creative desires in one.

It's called Miu Miusic (we love), and it offers you the chance to create your own mini fashion films complete with the eye-catching graphics synonymous with the house, spliced with current season show sequences and original sounds. Miu Miu tapped in-demand DJ Frédéric Sanchez to mix 10 tracks for the app, each one inspired by the mood of Miu Miu shows.

Thanks to an ingenious remixing algorithm, no two films will ever be the same. Once complete, you can share your video across all your social channels (#thenextbazluhrmann). For a glimpse at what's in store, check out the above clip - suffice to say when Miu Miu turns their talents to tech, the result is magical.

This new high fashion app makes you the trend-setter (фото 1)

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