Snapchat has always been ahead of the social media curve and that's saying something - the social media landscape changes at lightning speed - so being the leader takes exceptional staying and playing skills. And in the latest master manoeuver in Silicon Valley's techie wars, Snapchat has launched a cool new feature right on the heels of Facebook's recently launched trio of new features (Facebook Camera Effects, Facebook Direct and Facebook Stories) - which was basically Facebook's version of Snapchat.

Tech wars aside, Snapchat's new feature, called World Lenses, is actually super fun and uses a similar augmented reality technology to a little game called Pokemon Go. According to a blog post by Snap (Snapchat's corporate identity) they "...launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends." This upgrade takes that "expression" to the next level with "...new Lenses that can paint the world around you with new 3D experiences." According to Snap they're pretty simple to use; with the rear-facing camera you just tap the screen to find the new Lenses and then turn the world around you into a happy, colourful 3-D cartoon land. Your move Facebook.

Snapchat World Lenses

 The new feature is available on Snapchat now.

Have you seen Snapchat’s major new feature?