Keeping Up with the Kardashians (or Joneses if you want to go traditional) is for tech companies one of the biggest challenges along with increasing user numbers and with recent news mega social network Facebook has launched their 'watch' feature - the Facebook platform for original video content - Snapchat of course had to bring something new to the table.

Variety reports that something 'new' is scripted Snapchat content which will be released, "...through its Snapchat Shows by year's end." Nick Bell, Snapchat's head of content announced the move at the Edinburgh International Television Festival and per Variety said they're not looking to compete with the established TV players but rather complement it, "Mobile is the most complementary thing to TV... We're really capturing the audience who are not probably consuming TV at the same rate and pace of engagement they once were."

Which makes a ton of sense, you're not necessarily going to have time to sit and watch a 50 minute TV show on your phone but if you have a spare five minutes and are looking for light entertainment a short, sweet, scripted piece of original content on Snapchat is the ideal filler. And later on when you've got time to chill in front of the box, you'll switch on your fave 50 minute TV show. The broadcasters won't be losing viewers because Snapchat's content falls into a different entertainment pocket.

This move into scripted content isn't the App's first foray down the original entertainment path - they ran a Snapchat Show for The Voice and also The Bachelor - which according to Variety boosted numbers for both TV shows.

In terms of content, Snapchat is playing to their short attention span strength and will keep their content short. "The optimum length for Snapchat videos remains three to five minutes," according to Bell via Variety.

Snapchat could soon be your favourite ‘TV channel’ to watch