You'd think they would have learnt their lesson from that controversial Bob Marley filter back on April 20 - released in honour of Weed Day in America (yes, apparently that's a thing), it faced instant backlash and accusations of 'digital blackface.'
Yesterday, Snapchat was at it again with a filter that actively promoted racist stereotypes - designed to resemble an Asian caricature, it gave users an extra-round face with rosy cheeks and slits for eyes. After receiving a tirade of complaints on social media, Snapchat has taken the filter down and released a statement saying the "anime-inspired Lens" won't ever be put up again. "Lenses are meant to be playful and never to offend," the statement reads.
Message to Snapchat: racism is always offensive. Maybe stick to puppy dogs and pineapples from now on.