Today, Instagram has announced a new feature, called Snapchat, we mean, Instagram Stories. And it's entirely original and you've never seen anything like it before, okay?

Facebook-owned Instagram, which has over 500 million users globally, has been slow to move in on relative new kid Snapchat's (150 million users) territory, but now that it has, it's clearly going in strong. The new feature, Instagram Stories, works basically like Snapchat (think text, drawing tools and filters) which you can add to throughout the day and can be viewed as your story. Users simply click your profile pic to view, which will display a colourful ring around it to signal there's fresh content.

Is this the end of Snapchat?

Stories from accounts you follow will also appear in a bar at the top of your feed. Unlike your standard Instagram post, there will be no option to like or comment on Instagram Stories, but you can message someone via Instagram Direct. The feature is available on US versions of the app now, and will roll out globally over the next few weeks.

Should Miranda Kerr's fiancé, Snapchat founder Evan Spiegel, be worried? Time will tell. 

Is this the end of Snapchat?