This one-off, bespoke car is the ultimate luxury

If you thought the world of haute couture fashion was luxist-goals, then meet its motoring equivalent: bespoke cars. Introducing "Sweptail" a multi-million dollar, completely tailored one-of-a-kind drive made by Rolls-Royce's best coachbuilders.

Presented at the Concorso d'Eleganza at Villa d'Este last weekend, Sweptail has been a number of years and a few million dollars in the making, commissioned by a mysterious Rolls-Royce connoisseur, an assumed millionaire with a love of super-yachts, private aircraft, golden-age motoring design and, clearly, the things in life so fine, most of us don't even know they exist.

"[Sweptail] is Rolls-Royce designed and hand-tailored to fit a specific customer," points out Giles Taylor, Director of Design at Rolls-Royce Motor Cars. "This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by."

The two-seater coupe has been inspired by luxury coachbuilds of the '20s and '30s, as well as classic yacht design. Elements that can be seen in its sweeping lines, panoramic glass roof and dramatic, flowing finishes. Note the uncluttered rear, the wrapped bodywork under the carriage and luxurious cabin, which boasts a minimalist, dash made with the delicate yet, sexy Macassar Ebony veneer - and then there is the front grille, which boldly announces the car (and its driver) has arrived.

The design is said to nod to this collector's favourite cars, including the grand, 1925 Phantom I Round Door, 1934 Phantom II Streamline Saloon, 1934 Gurney Nutting Phantom II Two Door Light Saloon and the 1934 Park Ward 20/25 Limousine Coupe; Rolls-Royce designs that possess elegant, flamboyant finishes and grand sweeping lines.

"Sweptail is a truly magnificent car," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "It exudes the romance of travel for its own sake, and immediately places 'Sweptail' in the pantheon of the world's great intercontinental tourers." He added, "We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces.  At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury."

Car couture: This custom-made Rolls-Royce is next level