With a combined insta following of approximately 315 million, Kim, Khloe, Kourtney, Kylie and Kendall are certainly not novices just trying to, you know, work out how this whole posting thing works. They pretty much are social media. However, according to Hollywood insider Variety, last week the K-J crew were sent correspondence by consumer watchdog, Truth in Advertising, informing them of over 100 times they posted sponsored content without acknowledging that it was, in fact, paid for advertising. The Kardashian's have one week to take down the posts or Truth in Advertising will be taking it to the big guns, the Federal Communications Commission.
With social media product endorsement a seriously bankable business (think a cool $400k for one post) The Federal Communications Commissions are on an all-out crack down targeting paid-for but unacknowledged posts. About time too - the drawcard of social media is a glimpse inside the fabulous lives of the rich and famous - not into their corporate sponsors' undercover ad campaigns.
According to the report, Kylie and Kim were the main offenders, with Puma and Fit Tea the two main sponsors they hadn't acknowledged. The FCC regulations ask journalists and celebs to disclose their relationships with companies they're endorsing and they even go to the trouble of spelling out the correct way to disclose it on their website. Seems like a no-brainer easy # to add for peace of social media mind, right?