The creative forces at Pantone have today announced that they have created a custom hue to honour the late rock legend, Prince. The colour, of course, is a deep purple entitled 'Love Symbol #2' and pays tribute to Prince's undeniable mark on music, fashion and culture.

The colour purple is so synonymous with the music icon following the 1984 film Purple Rain, for which Prince won the Oscar for Best Original Score.

In 1993, due to a legal dispute with Warner Bros, Prince changed his name to an unpronounceable symbol that became known as 'Love Symbol #2' (the symbol embodied both male and female counterparts). Throughout this period in time, journalists referred to the rock star as 'The Artist Formerly Known as Prince'. In 2000 when the artist's contract with Warner Bros was completed, he changed his name back to Prince; however the symbol remained in close association with the legend; appearing on album covers and throughout his shows.  

Laurie Pressman, Vice President of the Pantone Colour Institute said: "We are honoured to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, 'the purple one.' A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."

Troy Carter, Entertainment Advisor to Prince's Estate stated: "This is an incredible way for [Prince's] legacy to live on forever." The Estate is currently in conversation with various partners about potential collaborations on products that will incorporate 'Love Symbol #2'.

The Pantone Colour announcement comes just weeks after the release of a deluxe edition of Purple Rain that includes previously unreleased tracks by Prince. 

Prince now has his very own colour purple

Prince now has his very own colour purple