The streaming service closes out the year using user stats to brilliantly reveal your dirtiest song secrets
If you had access to millions of subscribers worth of hilarious stats, wouldn't you want to (gently) poke fun at them? Online streaming service Spotify has done just that, using listener data to underpin a worldwide billboard campaign across the United States, UK, France and Germany this week to call out people's strangest - and saddest music taste.
Choice examples include, "To the 1,235 guys who loved the "Girls Night" playlist this year, We love you," and, "To the person in NoLita who started listening to holiday music way back in June. You really jingle all the way, huh?'
The call-outs range from funny to timely and serve as a reminder that, in our digitally-led lives, privacy no longer exists and our personal data can be used by companies to mock us while imploring us to further invest in said companies. Heavy.
As the tagline of each billboard says, "Thanks, 2016. It's been weird."