The three design heavyweights have each shared their personal playlists for Apple's fash-focused venture, following on from Alexander Wang, who became the company's first designer curator back in June. Just like Wang, Waight Keller, Jacobs and Smith will star in Apple Music ad campaigns and gradually share more playlists throughout the year.

While Wang is famous for his music industry connections (to the point where both Kanye and Jay Z have referenced him in their songs), comparatively little is known about the musical taste of Keller, Waight and Smith. Waight Keller has released a festival playlist as part of her contribution, featuring tracks like Radiohead's Burn the Witch and Courtney Barnett's Depreston, plus songs by PJ Harvey, Beach House and The Kills. "Being British, festivals are such an iconic part of our music culture and what summer means to me," Waight Keller says. You can stream all the playlists via Apple Music.

This is what the world's leading fashion designers listen to