Jay-Z’s new music video recreates your favourite 'Friends' episode
Could this BE any more shady?
Jay-Z has been one busy man this year. Along with the birth of his twins in June, the rapper has also released his thirteenth album, 4:44 after an almost four year hiatus. The album has been highly anticipated as the response to wife Beyoncé's, Lemonade last year where allegations of Jay-Z's cheating and infidelity were exposed. While 4:44 addresses "Becky with the good hair" it seems we have received also received a little more social commentary.
Over the weekend, the new father-of-three dropped the latest single off the album 'Moonlight' with a video clip recreating the FRIENDS opening with an all-black cast to accompany it. While at face value the video seems to tick off both of our Friday night personas (50% RnB Fridays, 50% stay-at-home-on-the-couch Fridays). Under the surface, 'Moonlight' is sending a big fat message to Hollywood pop-culture and media.
The music video recreates the FRIENDS episode 'The One Where No One's Ready'. The new cast re-enact the first scene like clockwork, with Jerrod Carmichael playing Ross Gellar. The clip then cuts to Carmichael staring at the moon while audio plays of this year's Oscar winner announcement where La La Land is mistakenly announced over Moonlight.
The video, directed by Alan Yang, is a heavy criticism and commentary of today's pop culture and media, particularly the representation of race. The lyrics to the song state: "Stuck in LaLa land, even when we win, we gon' loose."
Speaking to iHeart Radio of the song, Jay-Z explained: "It's like a subtle nod to La La Land winning the Oscar, and then having to give it to Moonlight. It's really a commentary on the culture and where we're going"
Unfortunately, the full video is only available to those subscribed to Jay-Z's music streaming service, Tidal; however the full video is expected to be available on mainstream streaming services later this week. Check out the preview below.
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