Since Tim Curry's 1990 portrayal of Stephen King's horror novel It, clowns have had a pretty hard wrap. Kids begun to sleep with one eye open, avoiding drain openings and empty playgrounds, and one can only assume that the painted faced characters stopped appearing at birthday parties. In the upcoming horror film remake of King's novel, Pennywise the killer clown is looking scarier than ever and the World Clown Association is not happy about it. Yes, we can all have a little giggle that such an organisation exists, and no we do not want to find out any more about what they discuss or where they meet.

After last year's homicidal clown sightings, Pam Moody, the President of the World Clown Association released a statement claiming: "The art of clown is something to be treasured and enjoyed by audiences worldwide." The statement continued to say: "Many people are confronted by images of horror characters (impersonating clowns)... these horror characters are not clowns. Even the character in the movie It should be understood to be a fantasy character - not a true clown."

Speaking to The Hollywood Reporter Moody explained of society's fear of clowns: "It all started with the original It. That introduced the concept of this character. It's a science-fiction character. It's not a clown."

It is not surprising that the clown industry has suffered as a result of King's interpretation. Moody recounted a story to THR explaining that recently, one World Clown Organisation member arrived early for a children's birthday party and waited in her parked car. "She looks up and there are four police officers surrounding her," Moody says. "Someone in the neighbourhood called in a clown sighting."

I would tread very carefully from here on in King; the last thing you want is a group of angry clowns at your doorstep.  

'It' premieres in cinemas September 7. You can watch the trailer below.

The World Clown Association is not happy with Stephen King’s ‘It’