If we're being really honest, Netflix, HBO, illegal downloading and streaming has really killed our social lives. Holing yourself up inside your living room to watch your latest addiction even has a universally recognised name: binge-watching. And it shows no signs of waning. Especially now, if Apple has anything to do with it.
According to NYT's Vulture, the California tech giant is currently in talks with three of the six major Hollywood studios to bring new-release movies still showing in theatres direct to your iTunes. In other words, instead of having to wait the usual 90 days to see a new flick at home, you'd just have to wait two weeks. Are you listening couch potatoes? Soon you won't even need to leave your couch to catch the new Star Wars or Harry Potter spinoff!
Based on a Bloomberg report, the three studios are Warner Bros., Universal, and 21st Century Fox - the same studios that gave you Suicide Squad, Batman vs Superman, Fantastic Beasts and Where to Find Them, Jason Bourne, The Girl on the Train, Bridget Jones's Baby, Deadpool and X-Men: Apocalypse this year. And if these big guys get on board, you can imagine that the major studios will follow.
While Apple has declined to comment, Bloomberg suggested that watching these new releases would incur a higher charge compared to current iTunes rentals - around US$20-25 a pop (AUS$27-34). While it's certainly early days yet, a deal like this would certainly revolutionise our movie viewing habits similar to the way Spotify changed the game for music listeners and Netflix and HBO gave us TV's golden era. And even if watching the latest comic villain in your living room isn't quite as impressive as seeing it on the big screen, we can see the appeal for folks who are lazy/new parents/agoraphobic/live in rural areas etc. It's just another step of the digital revolution, really.