Inside Burberry’s killer Collin St store opening party

Site: Yeong Sassall

What went down in Melbourne for the Burberry store opening?

With free-flowing champagne and a roster of DJs spinning London-led tracks from artists like The Streets, Burberry's launch of its new Collins Street digs was anything but subdued. Packing the two-storey Collins Street store with a an array of models, artists, DJs, influencers and media, the English luxury house celebrated its brand new store with 300 special guests.

As guests nibbled on canapes and sipped champagne and gin and tonics they were treated to a first-hand glimpse of Burberry's September 2017 runway collection and the newly launched Burberry Doodle collection - a selection of leather bags, scarves and accessories which have been decorated with drawings. By the time The Libertines drummer Gary Powell took to the DJ deck (he was flown in specially for the event), guests were well and truly exploring the sprawling space, while taking turns pulling faces in the Burberry photo booth.

Even despite the sad news of Christopher Bailey's departure from the brand after 17 massive years, the future of the British heritage brand looks brighter than ever. As fashion industry insiders await news of his replacement, the new Melbourne store serves to remind yet again what a dynamic and resilient brand Burberry really is. 

Inside Burberry’s killer Collin St store opening party (фото 1)

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