Stylist and founder of IN BED, Pip Vassett shares her guide to Japan
The former fashion director-turned-founder of soft furnishings label IN BED shares her photo diary and favourite stops on a recent journey through Japan
Following a fixation switch from fashion to home flourishes in her mid-20s, Pip Vassett turned her attentions to bed. Specifically, beautiful bedding in the kind of sleep-inducing fabrics that sweet dreams are made of.
In the making of a new towel range, Bathe IN BED, Vassett travelled to Imabari, Japan which is to towels what the French town of Champagne is to, well, champagne - the place where they do it best. It's also where Vassett's towels are made in 100% certified organic cotton.
As she prepares for the opening of The Art of Bathing tonight in Sydney, a photography exhibition made in collaboration with photographer Terrence Chin made during their travels, Vassett tells us the best spots she uncovered across Japan featuring the Bathe IN BED range.
Restaurant: Shin, Shinjuku
"The most delicious udon noodles you've ever tasted, handmade right in front of you. Try the ones that come with an egg, butter and salt & pepper - so simple but insanely good!"
"An area in Shinjuku which has little winding streets containing hundreds of tiny 3-5 person bars each with their own particular look & feel (think Troll dolls or Whisky bar - varied!). Some require a cover charge but usually come with a snack for your trouble (which is of course, always delicious!)"
Sakaya Ryokan, Izu
"Staying at a beautiful Ryokan in Japan is an amazing experience and one not to be missed. A favourite from my last trip is Sakaya Ryokan in Izu where we shot a few of our campaign shots for Bathe IN BED. It's a little rough around the edges but has a history that dates back 400 years and has the most incredible range traditional onsen tubs in amazing outdoor settings."
"There's a million great shopping spots in Tokyo but I always love to visit Amore Vintage Boutiques - There's two in Tokyo, the first in Omotesando is full of vintage Chanel. Everything from bags to tweed suits to beach towels. The second and most recently opened boutique in Aoyama focuses on vintage Hermes - loads of amazing things including beautiful pieces from when Margiela was designing for Hermes - so good!!"
"It's an obvious choice but there's a reason why everyone goes here when in Japan - the temples, nature and streets are incredible and it's steeped in history. We love staying at Hiiragiya Ryokan which is almost 200 years old and each room has a traditional wooden tub to soak in after a hard day of sight-seeing."
"I love taking a walk through Yoyogi especially on a Sunday - it's sprawling and beautiful and there's usually a lot of good people watching to be done. I always try to catch the Rock-A-Billy dancers near the Harajuku entrance - sky high quiffs and killer moves."
"Amazing shopping and home to many concept stores for brands such as Prada, James Perse and more. Even if you're not in the market to buy up, the architecture is incredible and the experience on a whole amazing. Nowhere does retail & customer service like Japan!"
Visit: IN BED
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